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So, although the new logo is fresh, it’s still all about the Colonel. Every time you see the Pepsi logo, you can use it as an inspiration to ‘NOT drink’ the high-fructose syrup anymore. The fat man is one of the most popular logo memes of all time. You just need to add arms, a head and legs to the logo, and it begins to seem like a fat man with his belly protruding from his shirt. In MSN’s new logo, the body of the butterfly was removed and wings were rounded off to roughly stretched ellipses.
Importance of a good logo design for your business
The 2018 Slack logo redesign aimed to present a more refined and versatile symbol. Transitioning from the iconic hashtag logo to a simpler octothorpe design, it sought a modern and adaptable visual identity. Logos that do not encapsulate the essence, values, or personality of the brand may struggle to establish a distinctive identity.
What Makes a Bad Logo: Imitating another brand logo
However, by avoiding these common characteristics of poor logo designs, you can increase the longevity of your logo so that redesigns don’t become a recurrent, costly endeavor. We all saw Gap's disastrous 2010 redesign (it lasted a week). And things can be a lot worse – Google the logo for the Catholic Church's Archdiocesan Youth Commission. What we've listed below are logo redesigns that are just that little bit off. Designs that fail to improve on the original, in my opinion at least. Below, we look at why these logo designs are bad and what you can learn from their mistakes.
What Makes a Bad Logo: Incongruent and irrelevant graphics
Hilarious bad logo redesigns are the laugh you need today - Creative Bloq
Hilarious bad logo redesigns are the laugh you need today.
Posted: Sat, 20 Feb 2021 08:00:00 GMT [source]
One of the fundamental principles of logo design is simplicity. A bad logo often tries to incorporate too many elements, making it cluttered and challenging to understand. They convey the essence of a brand without unnecessary complexity. An effective logo can communicate the right message with just a few design elements. Analysing poorly designed logos can offer valuable insights for logo designers and businesses. These lessons delve deep into crafting an effective logo representing a brand and leaving a lasting impression.
Meaningless Logos
Some critics compared it to female anatomy and some likened it to a triangular paperclip. Branding and advertising experts aren’t pleased with the design either. In 2011, the Starbucks logo was redesigned to celebrate the 40th anniversary of the company. This streamlined logo design had an enlarged image of the siren in green color.
What Makes a Bad Logo: Unclear font and overly complex design
This may be a subjective opinion but to me this rebranding wasn’t necessary. Take a look at the following logo and notice how the letters are arranged in a whoosh design. Or, for a more recent example of a rebrand, check out Pringles.
You can design logos that will last a long time with careful preparation and execution. A qualified designer has the expertise and knowledge to create a logo that accurately reflects the nature and guiding principles of your business. They can also provide valuable insights and suggestions to improve your logo design. Be mindful of color theory when designing your logo, and choose colors that complement each other and represent your brand. A poor choice of font can detract from the logo’s overall design and effectiveness.
Similarly, a POD business would cater to their audience and create a logo that expresses their creativity and uniqueness, rather than something erring on the side of overly simple. If your logo consists of a singular letter, geometric shape, or, quite likely, a combination of the two, it might be time to go back to the drawing board. Remember that brands usually start off with a detailed design and simplify it as they become more established. An outdated logo can harm your credibility, especially if you’re in an industry that values innovation and creativity. Before you mark the logo design project as complete, form a reviewing committee and analyze the logo. These logos shouldn’t be published or used for brand representations as they can create problems ranging from public humiliation to legal issues.
Understanding the basics
These subpar logos lead to confusion, hinder brand recognition, and diminish a company’s overall image, failing to connect with audiences or leave a lasting impression as intended. Well, it doesn’t hurt to become familiar with the most common examples of bad logo design. In hindsight, Gap's logo redesign of 2010 serves as a valuable lesson in the world of branding and marketing. It underscores the importance of understanding consumers' emotional bond with a brand's visual identity. It also highlights the need for careful planning, market research, and communication when making such a significant change. Our online polling platform lets you share your logo designs with your target audience and get real-time feedback, helping you avoid expensive mistakes.
A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes. A good logo should strike the right balance between simplicity and complexity. A company may come off as outdated and out of touch with contemporary society if its logo is out of date. A quality logo must be adaptable enough to function in a variety of settings and contexts.
Lawrence Yang’s artistic rendition of the Pepsi logo provided customers with a unique perspective, altering perceptions of the original design. This viral illustration compelled the public to contemplate Pepsi’s implications for health. The portrayal of an individual’s bloated stomach potentially dissuaded consumers from purchasing Pepsi, raising awareness of health consequences. After all, remember that communication and understanding are just as big of a part of coming up with a good logo for your brand.
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